Why Maxguard’s PPS Ceramic Coating Is a Must This Summer

Dubai’s Heat Just Broke Records — So Should Your Protection

With summer temps in Dubai crossing 51.6°C – the highest recorded in over a decade – your car’s paint is more vulnerable than ever. This isn’t just about aesthetics anymore. It’s about protection, preservation, and performance. As someone working in the car care industry for years, we’ve seen what relentless UV, sand, and salt air can do to even the most luxurious vehicles. And we’ve also seen what Maxguard’s patented PPS Ceramic Car Coating can do to fight back.

What Exactly Is PPS Technology?

PPS (Paint Protection System) isn’t your average ceramic coating. It’s a patented, multi-layer formula developed and refined by Maxguard since 2009. It forms a chemical bond with the paint — not just a waxy film that sits on top.

Better long-term adherence
Enhanced scratch resistance
Deeper gloss that lasts

And because it’s exclusive to Maxguard, no one else in the region is offering this level of durability. If you’re looking for ceramic coating in Dubai that stands up to the heat, this is it.

Real-World Hydrophobic Power

Let’s talk about the water effect - not as a gimmick, but as a genuine feature. We posted a video of one of our client’s ROX 01: beads of water sliding right off the black hood, taking dirt particles with them.

This is what true hydrophobic coating looks like:

You wash your car less
You prevent buildup of dirt and stains.
You keep that showroom gloss far longer than expected

The Hidden Enemy: Micro-Damage

Most drivers don’t notice this, until it's too late! Swirl marks, oxidation, chemical stains from bird droppings or tree sap. Dubai’s environment accelerates every one of these issues.

This isn't a detailer’s touch-up. It’s a long-term investment in your vehicle -especially important when planning summer car protection in the UAE

Application is Everything

Here’s an unpopular opinion: most ceramic coatings fail not because the product is bad - but because it was applied badly.

At Maxguard, every application is a process. Our paint correction is down tothe microscopic level, with controlled layering of PPS with heat-curing,followed by a final inspection under studio lighting. You’re not just paying or a product. You’re paying for craftsmanship and attention to detail.

Combining Forces: PPF + Tint + PPS

Want true full-body armor for your car? Maxguard offers comprehensive cardetailing services that combine multiple layers of protection.

Paint Protection Film – Ultimate scratch/chip defense.
Car Tinting – UV protection and cabin comfort.
PPS Ceramic Coating – Deep gloss and hydrophobic defense
This “protective trifecta” is part of our signature auto detailing service -ideal for Dubai’s demanding climate and high-end car culture

Final Thoughts

We’ve seen PPS hold up through brutal sandstorms, baking summers, and long road trips across Ras Al Khaimah to Liwa. We’ve seen uncoated cars
age in a year, while coated ones still shine three years in.

If there was ever a time to protect your car... it’s now.

Want to see PPS in action? Watch the black ROX 01 SUV PPS application on our Instagram. Ready to future-proof your finish? Book your slot now.

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